M-PATH
Full Brand Launch
M-PATH is spearheaded by the empathic Maria Brigantino, a personal and professional life coach who challenges clients to Journey With Purpose, by looking at the whole person and coaching the five domains of wellness equally to achieve holistic well-being.
The Challenge
• Show Maria’s unique expertise in coaching
• Connect Maria with adults who are ready to align their values, beliefs and actions
• Provide Maria with the appeal to connect with other professionals
The Strategy
When Maria approached us about her multidisciplinary life coaching practice, we were immediately drawn to the transformative energy of the M-PATH brand. Words like support, insight, holistic, and journey encapsulated its core mission: a life-changing approach to personal growth.
To bring this vision to life, we developed the Journey with Purpose strategy—an ideology that aligns values, beliefs, and actions by addressing the whole person. Rather than focusing on a single area of improvement, this approach embraces all five domains of wellness equally: spiritual, physical, mental, social, and professional.
M-PATH challenges the conventional life coaching model, which often emphasizes specialization. Instead, it fosters transformation through empathy and lived experience, guiding individuals toward authenticity, inner peace, and a profound sense of purpose.
The Result
Inspired by nature’s role in healing and connection, we infused the brand with symbols that reflect its mission. The resilience of river rocks and the metamorphosis of a butterfly represent the journey of growth and transformation. A triangle shape visually reinforces Maria’s holistic perspective, emphasizing balance across all wellness domains. The resulting brand direction is nature-inspired, supportive, and deeply transformative—just like the coaching experience M-PATH offers.
The typography was used for its likeness to slate and stone. The strategically placed ‘M’ connects with ‘PATH’, creating strength and balance. The abstract brand mark is made of five individual stones, each representing one of the domains of well-being, linking to the brand ideology that ensures alignment between values, beliefs and actions by looking at the whole person. Brought together, the stones form a letter ‘M’ (in the negative space), creating a PATHway that reaffirms the mission to journey with purpose. The vertical lines communicate commitment and strength, reflecting goals and progress. The tranquil blues dominate to represent a fresh and calming brand that is compassionate, promotes healing, and leads to growth.
The Takeaway
With M-PATH's brand strategy in place, each touchpoint rolls out with purpose and consistency. M-PATH now secures a strong and confident foundation in the marketplace.
