Evolve OMS
Full Brand Launch
Breaking the mold of the oral surgery industry, Evolve OMS creates a safer, healthier, and more advanced environment than ever before. Constantly evolving, they integrate pioneering technologies into the practices and prioritize an optimized patient experience from start to finish.
The Challenge
Develop a multi-layered strategy, deeply interwoven with symbolism, to connect with its audience on a deeper level
Encapsulate the business philosophies
The Strategy
Evolve OMS represents innovation, precision, and patient-centered care in oral and maxillofacial surgery. The brand combines a modern, sophisticated aesthetic with a compassionate approach, making high-quality surgical care both accessible and welcoming.
Evolve OMS is positioned as a premier oral and maxillofacial surgery practice in Waterdown, ON, that blends cutting-edge techniques with personalized care. It differentiates itself through a seamless patient experience, a refined clinical environment, and a commitment to exceptional results.
The Result
Evolve OMS combines expertise with elegance. Its brand identity conveys transformation, precision, and trust through carefully designed visual elements, including the brand mark, typography, and colour palette.
The butterfly with a human profile symbolizes healing, transformation, and expertise, reflecting the practice’s ability to enhance both function and aesthetics through surgical care. The wordmark features a refined typeface, with bold "EVOLVE" representing strength and light "OMS" adding softness, reinforcing precision and a patient-first approach. The colour palette strikes a balance between professionalism and innovation—deep blue and cobalt evoke trust and expertise, while vibrant coral and magenta bring energy and warmth, symbolizing patient transformation.
The Takeaway
With Evolve OMS' launch strategy in place, each touchpoint rolls out with purpose and consistency. They now feel confident that their brand resonates with their market and secures a strong foundation in the marketplace.
