Blogging is an essential part of building a brand. Now, we’re witnessing a thrilling content marketing battle royale.
In one corner, we have the reigning champ, your website’s blog. And entering the ring comes an exciting rising star: LinkedIn Articles.
Whose arm will be thrust into the air, victorious, when it’s all said and done? Which fighter should you place your bets on? Let’s break down what LinkedIn Articles have to offer and how they stack up against the long-time favourite.
LinkedIn Article Pros: SEO Strengths That Pack a Punch
In the SEO ring, LinkedIn Articles come in swinging with some serious advantages.
High Domain Authority
One huge plus for LinkedIn Articles is that when LinkedIn walks into the ring, not a soul wonders who he is—search engines included.
Since LinkedIn is a well-established platform, its content has a better chance of ranking in search engines than a brand-new blog post on your website. If you’re looking for quick visibility in search results, this is a serious plus for LinkedIn Articles.
Built-In Discoverability
While a fighter just starting out often struggles to draw a crowd, LinkedIn Articles have no trouble filling seats.
LinkedIn has a built-in audience, with articles appearing in users’ feeds, notifications, and even email digests. This means your content doesn’t just sit in the corner waiting to be found—it gets pushed into the spotlight automatically.
While your blog may be a crowd favourite or still struggling for an audience, LinkedIn brings with it a packed venue.
Engagement and Virality
While a blog post might need months of SEO work to gain traction, a LinkedIn Article can go viral overnight.
Shares, likes, and comments boost its reach, getting your content in front of new audiences without needing extra SEO tactics—and especially nothing shady (that means no ear biting).
If you’re looking to make a splash in your industry, LinkedIn’s engagement potential can turn your article into a crowd-pleaser.
Backlinks and Referral Traffic
While LinkedIn keeps readers on its platform, a well-placed link inside your article can direct traffic back to your site.
If your content gets noticed, it may even earn backlinks from other websites, giving your own domain a much-needed SEO boost.
LinkedIn Article Cons: SEO Blows That Hit Hard
Even the strongest fighters have weak spots, and LinkedIn Articles are no exception.
Lack of Content Control
Here’s the thing: When you’re playing in LinkedIn’s ring, you don’t own the arena. LinkedIn does.
The platform controls who sees your content, how it’s displayed, and when it fades into obscurity. You’re playing by someone else’s rules, and it’s important to understand that algorithm changes could knock your articles out of the fight at any time.
No Direct SEO Benefit
While LinkedIn’s domain ranks well, your website doesn’t get the SEO win. Since the article lives on LinkedIn, it won’t contribute to your domain’s authority or help your blog rank higher in search engines.
It’s a bit like training hard for a fight but letting someone else take the trophy home.
Limited Internal Linking
A strong SEO strategy includes internal links that keep visitors on your site longer, but LinkedIn doesn’t allow this kind of strategic linking. While you can drop a link or two to your website, you can’t create a full ecosystem of interconnected content like you can on your blog.
In short, LinkedIn articles put your internal linking strategy in a chokehold.
Audience Dependence
If your content strategy relies too heavily on LinkedIn, you risk building an audience that’s tied to the platform instead of your own website. If LinkedIn changes its algorithm or your account gets restricted, you could lose your reach overnight.
Your blog, on the other hand, gives you full ownership of your audience and long-term visibility without being stuck in LinkedIn’s arena.
The Winning Strategy: Combining LinkedIn and Your Blog for Maximum Impact
To dominate the SEO ring, you don’t have to choose just one contender—LinkedIn and your blog can work together like the ultimate tag team, each playing to its strengths for a winning content strategy.
When to Use LinkedIn Articles
LinkedIn Articles are ideal for thought leadership, brand awareness, and networking.
If you want to establish authority in your industry and reach a professional audience quickly, LinkedIn delivers a strong opening move.
When to Prioritize Your Blog
Your blog is the foundation of your content strategy. It strengthens your domain authority, reinforces your brand’s online presence, and ensures you have full ownership of your content.
If your goal is sustainable SEO growth and lead generation, your blog should remain the main event.
Repurpose Content for a Winning Tag-Team Strategy
A winning content strategy doesn’t have to choose one fighter over the other—it can use both strategically.
Publish on your blog first, then repurpose key points into a LinkedIn Article with a call-to-action linking back to your site. This way, you get the best of both worlds: LinkedIn’s visibility and your blog’s SEO strength.
Take Home the Belt with The Brand Brew ® in Your Corner
So, who wins the SEO Smackdown—LinkedIn articles or your blog?
LinkedIn Articles offer quick visibility and engagement, but your blog is the long-term SEO and lead generation champion. No throwing in the towel—a balanced approach ensures you benefit from both.
From Social Media Strategy development on LinkedIn to Copywriting for Blogs, let The Brand Brew ® step into the ring with you.
Book a call with us today to land that SEO knockout.
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