Steep yourself in the ultimate branding resource.

Sip on five expert answers to common branding questions—covering strategy, positioning, and impact—to make your small business...

Discover the pros and cons of Wix Editor vs. Wix Studio. Make the right choice for your website platform.

Elevate your brand and your marketing efforts with buyer personas. Discover how to define your buyer personas and leverage them to…

Learn the difference between your target market and target audience with 7 must-know factors to build better brand loyalty…

For many, Search Engine Optimization (SEO) feels almost mythical. If you've heard the term tossed around, you’re likely

Learn what trademarking is, when to register a trademark, and how to get started in Canada.

As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...

In our last blog post, we covered the basics of website auditing – what it is, why it’s essential, and how often it should occur...

We’ve all heard the expression, “Measure twice, cut once.” In the world of websites and SEO, that measuring is done through website...

Google Business Profile (GBP) offers numerous features that can give you a competitive edge.

According to web credibility research from Stanford , 75% of users admit to judging a business’ overall credibility based on their...

Transport yourself back to the early 2000s. Picture this: You're wearing your cringiest Y2K fashion, scrolling through Myspace on your...

Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.

Avoid these common SEO errors as you redesign your website, and watch your online makeover bring all the pros and none of the cons!

The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.

When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality

Choosing a name can be nerve-wracking. After all, your name will be attached to your brand in all that you do.

Every business has its challenges, some more difficult to overcome than others. What if we told you that by focusing on one specific part of

When Dr. Frankenstein set out to create a monster, he never imagined it would go rogue. Unfortunately, many businesses in the real world fee

There’s a lot packed into the term “branding.” Many business owners hold misconceptions regarding what branding truly is, so we’re here to s