Steep yourself in the ultimate branding resource.

Transform your brand with a makeover through a strategic brand refresh. Stay relevant and engaging by revitalizing your visuals, voice...

With our guide, uncover the power of your brand archetype and craft a captivating brand identity that resonates with your audience...

Unlock brand strategy secrets to captivate your audience. From initial attraction to lasting commitment, strengthen your sales funnel...

Elevate your brand and your marketing efforts with buyer personas. Discover how to define your buyer personas and leverage them to…

Learn the difference between your target market and target audience with 7 must-know factors to build better brand loyalty…

Learn what trademarking is, when to register a trademark, and how to get started in Canada.

As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...

In our last blog post, we covered the basics of website auditing – what it is, why it’s essential, and how often it should occur...

Google Business Profile (GBP) offers numerous features that can give you a competitive edge.

Transport yourself back to the early 2000s. Picture this: You're wearing your cringiest Y2K fashion, scrolling through Myspace on your...

Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’

Believe it or not, just about every major brand is leveraging archetypes to better communicate with their customers.

Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.

The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.

When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality

Competition is healthy and it's proof that we’re on the right track. It keeps us sharp! Staying ahead of the competition is often one of the

You need more than one asset to represent your business and create a cohesive and streamlined brand identity.

The mood board acts as a guiding tool when it comes to exploring the brand’s personality, finding the brand voice, and defining the visual d

The truth is, just having a website isn't enough. You need a strategic website that works for your brand.

Being in front of the camera can make us feel like that gawky, braces-clad 13-year-old at school picture day all over again.